Claret Communities

Potential Renters by Income Level

Potential Renters Breakdown — All MSAs

Qualifying Households by MSA

Excess Demand Analysis — All Southeast States i

Markets where renter demand exceeds available apartment supply (units in 10+ unit buildings, Census ACS B25024). Click a state above to filter.

Excess Demand by MSA

Detailed Demand Table

Southeast US Interactive Market Map

Explore rental market opportunities across the Southeast. Click any market for detailed analysis.

Georgia MSA Reference Map

All Metropolitan Statistical Areas in Georgia. Click a state chip above to switch states.

Georgia MSA Details

Absorption Analysis — Years to Absorb the 18-Month Permit Pipeline i

Growth rate vs. builder rate. Each market has apartment units permitted over the trailing 18 months (Census Building Permits Survey, 5+ unit structures). Each market also generates new qualified renter households every year, proportional to its population growth rate. This tab compares the two and shows how many years it would take, at the current pace, for organic demand to absorb the pipeline.

Absorption by MSA

Annual New Demand = qualified renter pool at the chosen income threshold × the MSA's 5-year population CAGR. Yrs to Absorb = 18-Mo Permits ÷ Annual New Demand. Status: Fast < 2 yrs · Healthy 2–5 yrs · Slow 5–10 yrs · Very Slow > 10 yrs · Oversupplied = flat or shrinking demand.

Rent vs. Sell i

Each market's rent play and sell play next to each other. Rent numbers come straight from Product Fit Finder (rental Fit Score and years for the market to absorb its new apartment supply); Sell numbers come from Entry Level Absorption (for-sale Opportunity Score, first-time home buyers, and years to absorb new homes). The Lean column flags which side is stronger. Click any column to re-rank.

Rent vs. Sell by Market

Rent = rental Fit Score from Product Fit Finder, plus years for the market to absorb its new apartment supply (18-month apartment permits ÷ new qualified-renter demand). Uses your Fit Finder income floor. Sell = for-sale Opportunity Score, first-time home buyers, and years-to-absorb from Entry Level Absorption (real HMDA purchases at your price floor vs. new single-family permits). Lean: Sell if the for-sale score leads by 8+ · Rent if the rental score leads by 8+ · Either when close.

Entry Level Absorption i

How fast entry-level for-sale homes are absorbed, from real mortgage data. Entry-level is defined as new single-family homes priced $375K–$425K (Claret's starting range — adjustable): for each of the 197 markets we count the first-time home buyers who actually purchased in that band (HMDA 2025) and compare them against the new single-family homes being built (apartments excluded). Sort by any column, and use Advanced Filters (min/max population) to zero in on the exurban markets you build in.

Entry Level Absorption by Market

How this is calculated (for investor review). New SF Homes = new single-family homes estimated to be built in your price band = total 1-unit permits over the trailing 18 months (U.S. Census Building Permits Survey) × the market's share of home sales in that band (permits carry no price, so we use the market's own HMDA sold-price mix). First-Time Home Buyers = actual owner-occupied, site-built, single-family home purchases in your price band, reported under the Home Mortgage Disclosure Act (HMDA, 2025 — latest full year, via CFPB/FFIEC), × the first-time-buyer share (default 25%, National Association of Realtors 2024). Purchase counts are exact per market and price-filtered by real sale price; the first-time-buyer share is the single adjustable assumption. Yrs to Absorb = band New SF Homes ÷ band buyers per year. (Advanced Filters → Homes-built basis can switch New SF Homes to count all new homes at any price.) Score (0–100) blends absorption speed, buyer depth, momentum (2024→2025), and price headroom. Status: Fast <2 yrs · Healthy 2–5 · Slow 5–10 · Very Slow >10. Exurban towns (tagged with their county) are measured at the county level — New SF Homes and First-Time Home Buyers are county totals (Census county building permits + county HMDA purchases), so towns in one county share a single realistic absorption rate that already reflects buyers relocating in from the wider metro. Apartments are excluded — this is for-sale ownership housing.

Top 10 Rankings i

Ranked lists of SE markets by various opportunity metrics, normalized to market size where appropriate. Pick a metric below. More rankings can be added.

Top 10 by Excess Demand as % of Target Rental Market

Markets where the gap between qualified-renter demand and existing apartment supply is largest, relative to the size of the target rental market.

Product Fit Finder i

Describe the product you're planning. The tool scores every SE market and surfaces the top matches to give a hard look. Tune the weights and cutoffs and the list updates instantly.

Markets are filtered by the state bar at the top of the page — pick states up there and the matches below update.

Product Fit Finder (Cont.) i

Describe the product you're planning. The tool scores every SE market and surfaces the top matches to give a hard look. Tune the weights and cutoffs and the list updates instantly.

Markets are filtered by the state bar at the top of the page — pick states up there and the matches below update.

Deal Pipeline — Private

Your tracked land listings, private to you and synced across your devices. Enter your passphrase to unlock. First time here? Choose a passphrase and remember it — it is the only key to your pipeline, and there is no reset.